Renzo Rosso created the Diesel brand in 1978, choosing the name because it is easy to understa...
Renzo Rosso created the Diesel brand in 1978, choosing the name because it is easy to understand and pronounced the same way around the world. At that time, Diesel was also considered an “alternative energy”, so the word stood for an alternative taste in fashion. In 1985 Renzo Rosso acquired sole control of Diesel and surrounded himself with an international team of talented designers and staff. Diesel launched its first ‘For Successful Living’ advertising campaign in 1991, instantly establishing a reputation for innovative marketing. The brand’s first flagship stores, in New York, Rome, and London, opened in 1996. In 2000 Diesel acquired Staff International, an Italian manufacturer, and distributor of international designer labels.
One of Diesel’s most iconic products is its denim, which is often characterized by its distressed, vintage look. The brand is also known for its unique and creative advertising campaigns, which often feature provocative and controversial imagery.
Diesel has a kids’ collection called “Diesel Kid”. It offers a wide range of clothing and accessories for babies, toddlers, and children up to 14 years old. The collection is designed to reflect the brand’s edgy and bold style but in a more playful and age-appropriate way. The Diesel Kid collection includes denim jeans, jackets, and shorts, as well as t-shirts, sweatshirts, and dresses. The designs often feature the Diesel logo or other graphic prints and bold colors. The collection also includes accessories such as hats, bags, and sneakers.
In addition to its stylish designs, Diesel Kid is also committed to sustainability, using eco-friendly materials and production methods where possible.