The house of Fendi was established by Adele and Edoardo Fendi in Rome in 1925.

The opening of the first boutique, a handbag shop and fur workshop, via del Plebiscito, followed in 1926, gaining immediate success.

Between the end of the 40s throughout the 50s, Paola, Anna, Franca, Carla, and Alda, the five daughters of Edoardo and Adele, begin working for the family business, bringing new energy and ideas.

 In 1965 they start a collaboration with a young German designer, the late Karl Lagerfeld. In his hands, a fashion revolution takes place: the fur is changed, molded, redesigned, and reinterpreted. At this time he designs the iconic “double F” logo that stands for “Fun Furs”.

 In 1992, Silvia Venturini Fendi, the third generation of the Fendi family, joins the company and seconds Karl Lagerfeld in the Artistic Direction. In 1994 she is given the responsibility of Accessories and then of the Menswear lines.

In September 2020, Kim Jones is appointed as Artistic Director of Couture and Womenswear.

Fendi is known for its elegant, sophisticated designs, which often incorporate intricate detailing and innovative materials. The brand has a reputation for using high-quality materials and expert craftsmanship in its products and is particularly well-known for its luxurious fur pieces.

Fendi has a kids’ collection called “Fendi Kids” which offers a range of luxury clothing and accessories for babies, toddlers, and children up to 12 years old. The collection features a design that reflects the brand’s signature style, including bold prints, vibrant colors, and luxurious materials.

Fendi is committed to using high-quality, sustainable materials in its products, and this commitment extends to the Fendi Kids collection. The brand uses eco-friendly fabrics and production methods where possible and is dedicated to ensuring that its products are ethically and responsibly made.

Overall, the Fendi Kids collection is a high-end option for parents looking to dress their children in luxury fashion that reflects the brand’s signature style and commitment to quality.