FW26 Kids Disco

To celebrate the new FW26 Kids collection, we took over Jimmy Woo for one afternoon. The iconic Amsterdam club became the setting for a release filled with music, movement and energy. The collection was everywhere, worn on the dance floor, between friends and right in the middle of the moment. FW26 Kids came together with everything the afternoon was about: new looks, loud music and a dance floor entirely theirs.

The new FW26 Kids collection moved naturally through the afternoon. Not as a presentation on its own, but worn to the music and across the dance floor. Every look took on something different. Styled differently, worn differently, but still part of the same picture. The kind of energy a collection only gets once everyone makes it their own.

For one afternoon, Jimmy Woo belonged to the kids. The booth, the dance floor and the rest of the club all came together around the same release. Some were at the front from the start, others found their way onto the floor later. Friends came together, new faces joined in and, for a few hours, the club was all about the youngest generation of FOUR.

Alex Bovenkerk, Knoxkind and Frequentlyerbaby provided the soundtrack for the afternoon. Between sets, John Altman Snacks, BEAR Nederland and Ladorr took care of the snacks and sweets. The dance floor stayed at the centre of it all, with enough room to step away, catch up and join back in whenever the next track called.

Releasing a new collection is one moment. Celebrating everything that grows around it makes it bigger. The FW26 Kids Disco brought the collection, the music and the kids who wear FOUR together in one place. For one afternoon, Jimmy Woo was theirs. FW26 on, music up, and the floor open to everyone who was there.

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